Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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Top 20 - General
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Author: Jay Conrad Levinson
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
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Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Andy Sernovitz
Manufacturer: Kaplan Business
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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Author: Joseph Michelli
Manufacturer: McGraw-Hill
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Manufacturer: Hyperion
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Author: Al Ries
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Author: Pat Fallon
Manufacturer: Harvard Business School Press
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
Manufacturer: Portfolio Hardcover
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Author: Bryan Eisenberg
Manufacturer: Thomas Nelson
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Retailization: Brand Survival in the Age of Retailer Power
Author: Lars Thomassen
Manufacturer: Kogan Page
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Decision Modeling With Microsoft Excel
Manufacturer: Prentice Hall
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Principle Centered Leadership
Author: Stephen R. Covey
Manufacturer: Free Press
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Author: Bryan Eisenberg
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Marketing Genius
Author: Peter Fisk
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Conversations with Marketing Masters
Author: Laura Mazur
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Marketing Power Plays
Author: BusinessWeek
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Small Giants: Companies That Choose to Be Great Instead of Big
Author: Bo Burlingham
Manufacturer: Portfolio Hardcover
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Bumblebees Can`t Fly: Seven Simple Strategies for Making the Impossible Possible
Author: Barry Siskind
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Lightning in a Bottle
Author: David Minter
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Lightning in a Bottle
Author: David Minter
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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today`s Top Marketers
Author: Joseph H. Boyett
Manufacturer: Wiley
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Fast Company's Greatest Hits: Ten Years of the Most Innovative Ideas in Business
Manufacturer: Portfolio Hardcover
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The Entrepreneur's Desk Reference
Author: Jane Applegate
Manufacturer: Bloomberg Press
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