Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Then We Came to the End: A Novel
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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Ogilvy on Advertising
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Often Wrong, Never in Doubt : Unleash the Business Rebel Within
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Truth, Lies and Advertising : The Art of Account Planning
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How Brands Become Icons: The Principles of Cultural Branding
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Confessions of an Advertising Man
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
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Often Wrong, Never in Doubt: Unleash the Business Rebel Within
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Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Pick Me : Breaking Into Advertising and Staying There
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Contemporary Advertising
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Hoopla
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
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Up the Agency: The Funny Business Of Advertising
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
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Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game
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Will Your Next Mistake Be Fatal?: Avoiding the Chain of Mistakes That Can Destroy Your Organization
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
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Ordinary Advertising. And How To Avoid It Like The Plague.
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Hooplanetics
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Hoopla: By Crispin Porter and Bogusky
Author: Warren Berger
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