Good to Great: Why Some Companies Make the Leap... and Others Don't
Author: Jim Collins
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Author: Noah J. Goldstein
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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The Wisdom of Crowds
Author: James Surowiecki
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Competing on Analytics: The New Science of Winning
Author: Thomas H. Davenport
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
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Linked: How Everything Is Connected to Everything Else and What It Means
Author: Albert-Laszlo Barabasi
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Microtrends: The Small Forces Behind Tomorrow's Big Changes
Author: Mark Penn
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Authenticity: What Consumers Really Want
Author: II Pine
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The Brand Gap: Expanded Edition
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
Author: Daniel H. Pink
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
Author: Noah Kerner
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What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
Author: Ryan Mathews
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
Author: Fred Crawford
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The Extreme Future: The Top Trends That Will Reshape the World for the Next 5, 10, and 20 Years
Author: James Canton
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The Cluetrain Manifesto: The End of Business as Usual
Author: Christopher Locke
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Lovemarks: The Future Beyond Brands
Author: Kevin Roberts
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Visionary's Handbook : Nine Paradoxes That Will Shape the Future of Your Business
Author: Watts Wacker
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The 500 Year Delta: What Happens After What Comes Next
Author: Jim Taylor
Manufacturer: Harper Business
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