Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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The 22 Immutable Laws of Branding
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The Brand Gap: Expanded Edition
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Positioning: The Battle for Your Mind
Author: Al Ries
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Strategic Brand Management (3rd Edition)
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Managing Brand Equity
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Building Strong Brands
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Building Strong Brands
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Under the Radar: Talking to Today's Cynical Consumer
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The Culting of Brands : Turn Your Customers into True Believers
Author: Douglas Atkins
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From Fargo to the World of Brands: My Story So Far
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