 Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley ListPrice: $45.00 Offer: $29.70
|
 Principles of Marketing, 12th Edition Author: Philip Kotler Manufacturer: Prentice Hall ListPrice: $184.00 Offer: $143.07
|
 The 22 Immutable Laws of Branding Author: Al Ries Manufacturer: Collins Business ListPrice: $18.95 Offer: $12.89
|
 The Brand Gap: Expanded Edition Author: Marty Neumeier Manufacturer: Peachpit Press ListPrice: $21.99 Offer: $14.95
|
 Principles of Marketing (Principles of Marketing) Author: Philip Kotler Manufacturer: Prentice Hall ListPrice: $184.00 Offer: $147.20
|
 Positioning: The Battle for Your Mind, 20th Anniversary Edition Author: Al Ries Manufacturer: McGraw-Hill ListPrice: $24.95 Offer: $16.47
|
 Emotional Branding: The New Paradigm for Connecting Brands to People Author: Marc Gobe Manufacturer: Allworth Press ListPrice: $24.95 Offer: $16.47
|
 Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press ListPrice: $22.00 Offer: $14.96
|
 Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Author: David A. Aaker Manufacturer: Free Press ListPrice: $28.00 Offer: $18.48
|
 Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) Author: Scott M. Davis Manufacturer: Jossey-Bass ListPrice: $19.95 Offer: $13.57
|
 The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity) Author: Jean-Noel Kapferer Manufacturer: Kogan Page ListPrice: $70.00 Offer: $56.10
|
 Managing Brand Equity Author: David A. Aaker Manufacturer: Free Press ListPrice: $35.00 Offer: $28.00
|
 Building Brand Identity: A Strategy for Success in a Hostile Marketplace Author: Lynn B. Upshaw Manufacturer: Wiley ListPrice: $46.50 Offer: $32.67
|
 Dictionary of Marketing Terms Author: Betsy-Ann Toffler Manufacturer: Barron's Educational Series ListPrice: $14.95 Offer: $14.95
|
 Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth Author: Scott M. Davis Manufacturer: Jossey-Bass ListPrice: $29.95 Offer: $23.96
|
 Brand Leadership: The Next Level of the Brand Revolution Author: David A. Aaker ListPrice: $30.00
|