Strategic Media Decisions: Understanding The Business End Of The Advertising Business : Marian Azzaro
The Demise of the Dollar... and Why It's Great For Your Investments (Demise of the Dollar & Why It's Even Better for Your Investments) Author: Addison Wiggin Manufacturer: Wiley ListPrice: $16.95
The Copy Workshop Workbook 2002 Author: Bruce Bendinger Manufacturer: Copy Workshop ListPrice: $37.50 Offer: $33.75
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising Author: Lisa Fortini-Campbell Manufacturer: Copy Workshop ListPrice: $29.95 Offer: $26.95
Creative Insight: the Researcher's Art Author: Jeffrey F. Durgee Manufacturer: Copy Workshop ListPrice: $29.95 Offer: $29.95
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising Author: Joseph Jaffe Manufacturer: Wiley ListPrice: $29.95 Offer: $19.77
The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Manufacturer: Back Bay Books ListPrice: $14.99 Offer: $8.99
Advertising Media Planning: A Brand Management Approach Author: Larry D. Kelley Manufacturer: M.E. Sharpe ListPrice: $39.95 Offer: $33.96
Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (Adweek Books) Author: Ken Sacharin Manufacturer: Wiley ListPrice: $29.95 Offer: $20.51
Advertising Strategy: Creative Tactics From the Outside/In Author: Tom Altstiel Manufacturer: Sage Publications, Inc ListPrice: $61.95 Offer: $55.75
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage Author: Pat Fallon Manufacturer: Harvard Business School Press ListPrice: $26.95 Offer: $17.79