Made to Stick: Why Some Ideas Survive and Others Die
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The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
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Non-Designer's Design Book, The (3rd Edition) (Non Designer's Design Book)
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Ogilvy on Advertising
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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A Technique for Producing Ideas (Advertising Age Classics Library)
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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Creative Advertising, New Edition
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Advertising: Concept and Copy, Second Edition
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
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Truth, Lies and Advertising : The Art of Account Planning
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Strategic Media Decisions: Understanding The Business End Of The Advertising Business
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Advertising Media Planning, Sixth Edition
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Author: Luke Sullivan
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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The Copywriter`s Handbook: A Step-by-Step Guide to Writing Copy That Sells
Author: Robert W. Bly
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Teach Yourself Copywriting
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Cutting Edge Advertising II (v. 2)
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How to Put Your Book Together and Get a Job in Advertising: 21st Century Edition
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Advertising And The Business Of Brands: 21st Century Edition
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Strategic Media Decisions
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Advertising Campaign Strategy
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Write Great Ads: A Step-by-Step Approach
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Advertising Copywriting
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Introduction to Advertising Media: Research, Planning, and Buying
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Getting the Message Across: Writing for the Mass Media
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Getting the Message Across
Author: Maria Braden
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