Made to Stick: Why Some Ideas Survive and Others Die
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Ogilvy on Advertising
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Zag: The Number One Strategy of High-Performance Brands
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Creative Advertising, New Edition
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
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Truth, Lies and Advertising : The Art of Account Planning
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Positioning: The Battle for Your Mind
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Advertising: Concept and Copy, Second Edition
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Advertising Media Planning, Sixth Edition
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Advertising Now. Print (Midi Series)
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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The Copy Workshop Workbook 2002
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Advertising and Integrated Brand Promotion
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Public Relations Writing and Media Techniques (5th Edition)
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Controversies in Contemporary Advertising
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Integrated Advertising, Promotion, and Marketing Communications, Second Edition
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
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Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)
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Public Relations Practices: Managerial Case Studies and Problems (6th Edition)
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The Fundamentals of Creative Advertising (Fundamentals (Ava))
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Cutting Edge Advertising II
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Consumer Behavior
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The New Account Manager
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Marketing Communications: An Integrated Approach
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Advertising Campaign Strategy
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Developing the Public Relations Campaign: A Team-Based Approach
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Campaign Planner for Integrated Brand Communications
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Advertising Media Planning: A Brand Management Approach
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Embedded: The Media At War in Iraq
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Strategic Advertising Campaigns
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Outlines & Highlights for Advertising Campaign Strategy: A Guide to Marketing Communication Plans by Parente, ISBN: 0324271905 (Cram101 Textbook Outlines)
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Creative Insight: the Researcher's Art
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Advertising and The Business of Brands
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