Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Innovator`s Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
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The Innovator's Solution: Creating and Sustaining Successful Growth
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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The Market Research Toolbox: A Concise Guide for Beginners
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Product Strategy for High Technology Companies
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The PDMA Handbook of New Product Development, Second Edition
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
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Setting the PACE in Product Development, A Guide to Product and Cycle-time Excellence
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Successful Project Management: A Step-by-Step Approach with Practical Examples
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Differentiate or Die: Survival in Our Era of Killer Competition
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Portfolio Management for New Products
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Next Generation Product Development : How to Increase Productivity, Cut Costs, and Reduce Cycle Times
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The PDMA ToolBook 1 for New Product Development
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Contextual Design : A Customer-Centered Approach to Systems Designs (Interactive Technologies)
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Teams: Structure, Process, Culture, and Politics
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Customer Visits: Building a Better Market Focus
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The Market Research Toolbox: A Concise Guide for Beginners Second Edition
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The Market Research Toolbox: A Concise Guide for Beginners
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Customer-centric Product Definition: The Key to Great Product Development
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The PDMA ToolBook 2 for New Product Development
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The Product Development Challenge: Competing Through Speed, Quality, and Creativity
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Customer-Centric Product Definition: The Key to Great Product Development
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Customer Visits: Building a Better Market Focus
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Voice of the Customer (Six Sigma Operational Methods)
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Developing New Services: Incorporating the Voice of the Customer into Strategic Service Development
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Acquiring, Processing, and Deploying: Voice of the Customer
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Listening to the Voice of the Customer (Ichor Business Books)
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Leading Product Development: The Senior Manager`s Guide to Creating and Shaping the Enterprise
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Outsourcing-in-a-Box
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
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Customer Visits: Building a Better Market Focus
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