Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
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Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
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Non-Designer's Design Book, The (3rd Edition) (Non Designer's Design Book)
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Making and Breaking the Grid: A Graphic Design Layout Workshop
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Selling the Invisible: A Field Guide to Modern Marketing
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Universal Principles of Design
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The Elements of Typographic Style
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Ogilvy on Advertising
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Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
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Tested Advertising Methods (Prentice Hall Business Classics)
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
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The Mercifully Brief, Real World Guide to... Raising More Money With Newsletters Than You Ever Thought Possible
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Don`t Make Me Think! A Common Sense Approach to Web Usability (Circle.Com Library)
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Design Basics Index (Index Series)
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How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
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Confessions of an Advertising Man
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Book Design and Production
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The Copywriter's Handbook: A Step-by-Step Guide to Writing Copy That Sells
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
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The Elements of Graphic Design: Space, Unity, Page Architecture, and Type
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Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find
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The Non-Designer's Design Book
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Detail In Typography
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The Complete Manual of Typography
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Branding for Nonprofits
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Before and After Graphics for Business
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The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail
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Indie Fonts 3: A Compendium of Digital Type from Independent Foundries (Indie Fonts: A Compendium of Digital Type from Independent)
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How to Write Successful Fundraising Letters
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Digital Audio with Java
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Color Design Workbook: A Real-World Guide to Using Color in Graphic Design
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While You're Reading
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Editing by Design: For Designers, Art Directors, and Editors--the Classic Guide to Winning Readers
Author: Jan White
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Looking Good in Print
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Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising (The Mal Warwick Fundraising Series)
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The Copy Editing and Headline Handbook
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Creating A Vibrant City Center
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Type Survival Kit: For All Type Emergencies
Author: Jill Yelland
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