Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Ogilvy on Advertising
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Cracking Creativity: The Secrets of Creative Genius
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Tested Advertising Methods (Prentice Hall Business Classics)
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Creative Advertising, Second Edition
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Truth, Lies and Advertising : The Art of Account Planning
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The Brand Gap: Expanded Edition
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Emotional Branding: The New Paradigm for Connecting Brands to People
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How Customers Think: Essential Insights into the Mind of the Market
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A Technique for Producing Ideas (Advertising Age Classics Library)
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How to Get Ideas
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Contemporary Advertising
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Managing Brand Equity
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
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Advertising Design and Typography
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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Building Strong Brands
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
Author: Adam Morgan
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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The Hidden Power of Advertising (Admap Monographs)
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
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The Fundamentals of Creative Advertising (Fundamentals (Ava))
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
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The Advertising Research Handbook
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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The End of Advertising as We Know It
Author: Sergio Zyman
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Emotion and Reason in Consumer Behavior
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
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Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Author: Gerard J. Tellis
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The End of Advertising as We Know It
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The Psychology Of Advertising: A Simple Exposition Of The Principles Of Psychology In Their Relation To Successful Advertising
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Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi
Author: Michael Newman
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
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How Advertising Works: The Role of Research
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Ordinary Advertising. And How To Avoid It Like The Plague.
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What is Brand Equity, Anyway?
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The Ultimate Secrets of Advertising
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
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Brands & Advertising: How advertising effectiveness influences brand equity
Author: Giep Franzen
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