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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Visual Display of Quantitative Information, 2nd edition
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The Long Tail: Why the Future of Business is Selling Less of More
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Authenticity: What Consumers Really Want
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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How Customers Think: Essential Insights into the Mind of the Market
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1001 Ideas to Create Retail Excitement, Revised Edition (2003)
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Mission Possible
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Call of the Mall : The Geography of Shopping by the Author of Why We Buy
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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Market-Based Management (3rd Edition)
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Watch Your Words: The Rowman & Littlefield Language-Skills Handbook for Journalists
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The Soul of the New Consumer : The Attitudes, Behavior, and Preferences of E-Customers
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Strategic Advertising Management
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