A Whole New Mind: Why Right-Brainers Will Rule the Future
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Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The Brand Gap: Expanded Edition
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It`s Not How Good You Are, Its How Good You Want to Be: The World`s Best Selling Book
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Top 20 - General
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Zag: The Number One Strategy of High-Performance Brands
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The Long Tail: Why the Future of Business is Selling Less of More
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Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
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Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
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Small Giants: Companies That Choose to Be Great Instead of Big
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
Author: Daniel H. Pink
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Ten Rules for Strategic Innovators: From Idea to Execution
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time
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The Mind of the Customer
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Chief Customer Officer : Getting Past Lip Service to Passionate Action
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
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Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
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Treasure Hunt: Inside the Mind of the New Consumer
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iCon Steve Jobs: The Greatest Second Act in the History of Business
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Brandjam: Humanizing Brands Through Emotional Design.
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Ten Deadly Marketing Sins: Signs and Solutions
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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
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Business Genius: A More Inspired Approach to Business Growth
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Brand Rejuvenation: How to Protect, Strengthen & Add Value to Your Brand to Prevent It from Ageing
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Brand Hijack : Marketing Without Marketing
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Brand Royalty: How the World's Top 100 Brands Thrive & Survive
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Creative Genius
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