Good to Great: Why Some Companies Make the Leap... and Others Don't
Author: Jim Collins
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The World Is Flat 3.0: A Brief History of the Twenty-first Century
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Made to Stick: Why Some Ideas Survive and Others Die
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What Got You Here Won't Get You There: How Successful People Become Even More Successful
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The SPEED of Trust: The One Thing That Changes Everything
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Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance
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The Ultimate Question: Driving Good Profits and True Growth
Author: Fred Reichheld
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
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Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Author: Jeffrey Gitomer
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Why Should Anyone Be Led by You?: What It Takes To Be An Authentic Leader
Author: Robert Goffee
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The Long Tail: Why the Future of Business is Selling Less of More
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Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
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Alignment: Using the Balanced Scorecard to Create Corporate Synergies
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Small Giants: Companies That Choose to Be Great Instead of Big
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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The Wal-Mart Effect: How the World`s Most Powerful Company Really Works--and How It`s Transforming the American Economy
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Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution
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Treasure Hunt: Inside the Mind of the New Consumer
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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
Author: Geoffrey A. Moore
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The Number : A Completely Different Way to Think About the Rest of Your Life
Author: Lee Eisenberg
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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What Customers Really Want : How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
Author: Scott McKain
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Improving Your Measurement of Customer Satisfaction: A Guide to Creating, Conducting, Analyzing, and Reporting Customer Satisfaction Measurement Programs
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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Exceeding Customer Expectations: What Enterprise, America`s #1 car rental company, can teach you about creating lifetime customers
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Executive Intelligence: What All Great Leaders Have
Author: Justin Menkes
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What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave
Author: Scott McKain
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Treasure Hunt: Inside the Mind of the New Consumer
Author: Michael J. Silverstein
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Author: Sunil Gupta
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Measuring Customer Satisfaction: Survey Design, Use, and Statistical Analysis Methods, Second Edition
Author: Bob E. Hayes
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Researching Customer Satisfaction & Loyalty: How to Find Out What People Really Think (Market Research in Practice)
Author: Paul Szwarc
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Measuring and Managing Customer Satisfaction: Going for the Gold
Author: Sheila Kessler
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Listening to the Voice of the Customer (Ichor Business Books)
Author: Jon Anton
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Handbook of Customer Satisfaction And Loyalty Measurement
Author: Nigel Hill
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