The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Author: Seth Godin
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Word of Mouth Marketing: How Smart Companies Get People Talking
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Unleashing the Ideavirus
Author: Seth Godin
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
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Free Prize Inside: The Next Big Marketing Idea
Author: Seth Godin
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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Call to Action: Secret Formulas to Improve Online Results
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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Buzz Marketing with Blogs For Dummies (For Dummies (Business & Personal Finance))
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The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect
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Brand Hijack : Marketing Without Marketing
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Grapevine : The New Art of Word-of-Mouth Marketing
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
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Grapevine: The New Art of Word-of-Mouth Marketing
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Buzz: Harness the Power of Influence and Create Demand
Author: Marian Salzman
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