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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Purple Cow: Transform Your Business by Being Remarkable
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The Innovator's Solution: Creating and Sustaining Successful Growth
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The Ultimate Question: Driving Good Profits and True Growth
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The 22 Immutable Laws of Branding
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
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Free Prize Inside: The Next Big Marketing Idea
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Making Strategy Work: Leading Effective Execution and Change
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Free Prize Inside!: The Next Big Marketing Idea
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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How Brands Become Icons: The Principles of Cultural Branding
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Think Big, Act Small : How America's Best Performing Companies Keep the Start-up Spirit Alive
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Building Brandwidth: Closing the Sale Online
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Enterprise Marketing Management: The New Science of Marketing
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Hardball: Are You Playing to Play or Playing to Win
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The End of Marketing as We Know It
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Brand Hijack: Marketing Without Marketing
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
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Brand Hijack : Marketing Without Marketing
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The End of Advertising as We Know It
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business
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Meaningful Marketing
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Lion Taming: Working Successfully with Leaders, Bosses, and Other Tough Customers
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The Growth Gamble: When Leaders Should Bet Big On New Business And How They Can Avoid Expensive Failures
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The End of Advertising as We Know It
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Don`t Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
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Breakthrough: Stories and Strategies of Radical Innovation
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Building Brandwith: Closing the Sale Online (Audio)
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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The New Mainstream : How the Multicultural Consumer Is Transforming American Business
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
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The End of Marketing as We Know It
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Building Brandwidth: Closing the Sale Online
Author: Sergio Zyman
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