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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Ultimate Question: Driving Good Profits and True Growth
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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Zag: The Number One Strategy of High-Performance Brands
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Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
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The Brand Gap: Expanded Edition
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The Long Tail: Why the Future of Business is Selling Less of More
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
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Why Should Anyone Be Led by You?: What It Takes To Be An Authentic Leader
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Origin of Wealth: Evolution, Complexity, and the Radical Remaking of Economics
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Resonant Leadership: Renewing Yourself and Connecting with Others Through Mindfulness, Hope, and Compassion
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Hoopla
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IdeaSpotting: How to Find Your Next Great Idea
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
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Ten Rules for Strategic Innovators: From Idea to Execution
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Truth, Lies and Advertising : The Art of Account Planning
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Questions of Character: Illuminating the Heart of Leadership Through Literature
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Transforming Your Go-to-market Strategy: The Three Disciplines of Channel Management
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Leading Through Conflict: How Successful Leaders Transform Differences into Opportunities
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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
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Shaping the Game: The New Leader's Guide to Effective Negotiating
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Ted Levitt on Marketing
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The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Zing!: Five Steps and 101 Tips for Creativity On Command
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Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
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The Houdini Solution
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The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference
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The Work: 25 Years of Fallon
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How Invention Begins: Echoes of Old Voices in the Rise of New Machines
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