Good to Great: Why Some Companies Make the Leap... and Others Don't
Author: Jim Collins
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Made to Stick: Why Some Ideas Survive and Others Die
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What Got You Here Won't Get You There: How Successful People Become Even More Successful
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Execution: The Discipline of Getting Things Done
Author: Larry Bossidy
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The SPEED of Trust: The One Thing That Changes Everything
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Competing on Analytics: The New Science of Winning
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Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
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Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
Author: Ram Charan
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Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
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Why Should Anyone Be Led by You?: What It Takes To Be An Authentic Leader
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The Long Tail: Why the Future of Business is Selling Less of More
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Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
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Alignment: Using the Balanced Scorecard to Create Corporate Synergies
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Ten Rules for Strategic Innovators: From Idea to Execution
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Small Giants: Companies That Choose to Be Great Instead of Big
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Chief Customer Officer : Getting Past Lip Service to Passionate Action
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Author: Frederick F. Reichheld
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Loyalty Rules: How Today's Leaders Build Lasting Relationships
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Satisfaction: How Every Great Company Listens to the Voice of the Customer
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Customer Loyalty: How to Earn It, How to Keep It
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Clued In: How to Keep Customers Coming Back Again and Again
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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Loyalty Rules! How Leaders Build Lasting Relationships
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The Ultimate Question
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Executive Intelligence: What All Great Leaders Have
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
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The Inside Advantage
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Satisfaction : How Every Great Company Listens to the Voice of the Customer
Author: Chris Denove
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The One Number You Need to Grow (HBR OnPoint Enhanced Edition)
Author: Frederick F. Reichheld
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Learning from Customer Defections
Author: Frederick F. Reichheld
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