The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Good to Great: Why Some Companies Make the Leap... and Others Don't
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Made to Stick: Why Some Ideas Survive and Others Die
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First, Break All the Rules: What the World's Greatest Managers Do Differently
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Execution: The Discipline of Getting Things Done
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Wikinomics: How Mass Collaboration Changes Everything
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Ultimate Question: Driving Good Profits and True Growth
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Author: Jeffrey Gitomer
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
Author: Clayton M. Christensen
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Answering the Ultimate Question: How Net Promoter Can Transform Your Business
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Customers For Life: How To Turn That One-Time Buyer Into a Lifetime Customer
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Wikinomics: How Mass Collaboration Changes Everything
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How Customers Think: Essential Insights into the Mind of the Market
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Author: Frederick F. Reichheld
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The Ultimate Question
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The Future of Competition: Co-Creating Unique Value with Customers
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The Definitive Drucker: Challenges For Tomorrow's Executives -- Final Advice From the Father of Modern Management
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The Service Profit Chain
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Clued In: How to Keep Customers Coming Back Again and Again
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The Upside: The 7 Strategies for Turning Big Threats into Growth Breakthroughs
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Customer Loyalty: How to Earn It, How to Keep It
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Loyalty Marketing: The Second Act
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Scoring Points: How Tesco Is Winning Customer Loyalty
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
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Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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The One Number You Need to Grow (HBR OnPoint Enhanced Edition)
Author: Frederick F. Reichheld
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Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service
Author: Chip R Bell
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Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
Author: Harvey Thompson
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The Customer Loyalty Solution : What Works (and What Doesn`t) in Customer Loyalty Programs
Author: Arthur Middleton Hughes
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The Loyalty Link: How Loyal Employees Create Loyal Customers
Author: Dennis G. McCarthy
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Learning from Customer Defections
Author: Frederick F. Reichheld
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