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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competing on Analytics: The New Science of Winning
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Marketer's Toolkit: The 10 Strategies You Need To Succeed (Harvard Business Essentials)
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The Future of Competition: Co-Creating Unique Value with Customers
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Return on Marketing Investment
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United We Brand
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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Customer Equity: Building and Managing Relationships As Valuable Assets
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High Performance Marketing: Bringing Method to the Madness of Marketing
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The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth
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