Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Manufacturer: Wiley
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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Top 20 - Marketing
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Competing on Analytics: The New Science of Winning
Author: Thomas H. Davenport
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
Author: Clayton M. Christensen
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Author: Anthony Ulwick
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JavaScript: A Beginner's Guide, Second Edition
Author: John Pollock
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Marketer's Toolkit: The 10 Strategies You Need To Succeed (Harvard Business Essentials)
Author: Business Essentials Harvard
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Marketing by the Dashboard Light
Author: Patrick LaPointe
Manufacturer: ANA
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DHTML and CSS for the World Wide Web, Third Edition (Visual QuickStart Guide)
Author: Jason Cranford Teague
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Author: James D. Lenskold
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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
Author: Frans Johansson
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Creating a Web Page with HTML: Visual QuickProject Guide
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PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide (Visual Quickpro Guide)
Author: Larry Ullman
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The Future of Competition: Co-Creating Unique Value with Customers
Author: C. K. Prahalad
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How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
Author: John Davis
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PHP for the World Wide Web, Second Edition (Visual QuickStart Guide)
Author: Larry Ullman
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
Author: Peter Rosenwald
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Private Label Strategy: How to Meet the Store Brand Challenge
Author: Nirmalya Kumar
Manufacturer: Harvard Business School Press
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
Author: Tim. Ambler
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
Author: Don Peppers
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Perl and CGI for the World Wide Web, Second Edition (Visual QuickStart Guide)
Author: Elizabeth Castro
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JavaScript for the World Wide Web, Fifth Edition (Visual QuickStart Guide)
Author: Tom Negrino
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Author: Roy A. Young
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
Author: Rita Gunther McGrath
Manufacturer: Harvard Business School Press
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XML for the World Wide Web (Visual QuickStart Guide)
Author: Elizabeth Castro
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Author: Sunil Gupta
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Customer Equity: Building and Managing Relationships As Valuable Assets
Author: Robert C. Blattberg
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Macromedia Flash MX 2004 for Windows & Macintosh (Visual QuickStart Guide)
Author: Katherine Ulrich
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Macromedia Dreamweaver MX 2004 for Windows & Macintosh (Visual QuickStart Guide)
Author: J. Tarin Towers
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Author: Patrick Barwise
Manufacturer: Harvard Business School Press
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Strategic Marketing Management, Third Edition: planning, implementation and control
Author: Richard M.S. Wilson
Manufacturer: Butterworth-Heinemann
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Return on Marketing Investment
Author: Guy R. Powell
Manufacturer: RPI Press
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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
Author: Anita M. McGahan
Manufacturer: Harvard Business School Press
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High Performance Marketing: Bringing Method to the Madness of Marketing
Author: Naras Eechambadi
Manufacturer: Kaplan Business
ListPrice: $27.00
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The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth
Author: Hunter Hastings
Manufacturer: Association of National Advertisers
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