Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
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Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Groundswell: Winning in a World Transformed by Social Technologies
Author: Charlene Li
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Competing on Analytics: The New Science of Winning
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Microtrends: The Small Forces Behind Tomorrow's Big Changes
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The Experience Economy: Work Is Theater & Every Business a Stage
Author: B. Joseph Pine
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Meatball Sundae: Is Your Marketing out of Sync?
Author: Seth Godin
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The Future of Management
Author: Bill Breen
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The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Author: Roger L. Martin
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Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
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Rapid Transformation: A 90-day Plan for Fast and Effective Change
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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
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The CEO Within: Why Inside Outsiders Are the Key to Succession Planning
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Field Guide for the Experience Economy
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What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands
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Consumer Tribes
Author: Avi Shankar; Bernard Cova; Robert Kozinets
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Author: James C. Anderson
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The Leaders We Need: And What Makes Us Follow
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Leading by Example (Lessons Learned) (Lessons Learned) (Lessons Learned)
Author: Fifty Lessons
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Markets of One: Creating Customer-Unique Value through Mass Customization
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