Principles and Practice of Sport Management
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The Business of Sports Agents
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Financing Sport, Second Edition (Sport Management Library)
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
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Diamond Dollars: The Economics of Winning in Baseball
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Sport Marketing
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The Dream Job: Sports Publicity, Promotion and Marketing, 3rd edition (Dream Job)
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The Market Structure of Sports
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First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
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The Business of Sports Agents
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Sport Marketing
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The Business of Sports
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Sports Marketing: It's Not Just a Game Anymore
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Developing Successful Sport Marketing Plans (Sport Management Library)
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The Economics of Sport: An International Perspective
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Sports Economics
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Pay Dirt: The Business of Professional Team Sports
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Case Studies in Sport Marketing
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Marketing Your Dreams: Business and Life Lessons from Bill Veeck Baseball's Marketing Genius
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On the Ball: What You Can Learn About Business From America's Sports Leaders
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Sport Business in the Global Marketplace (Finance and Capital Markets)
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Cases In Sport Marketing
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Consuming Sport: Fans, Sport and Culture
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The Economics of Professional Team Sports
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