Made to Stick: Why Some Ideas Survive and Others Die
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Web Analytics: An Hour a Day
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The New Influencers: A Marketer's Guide to the New Social Media
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Zag: The Number One Strategy of High-Performance Brands
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The Brand Gap: Expanded Edition
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
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The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture
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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
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Storytelling: Branding in Practice
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Brandjam: Humanizing Brands Through Emotional Design.
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DigiMarketing: The Essential Guide to New Media and Digital Marketing
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Lovemarks: The Future Beyonds Brands: Saatchi & Saatchi Designers' Edition
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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
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Truth: The New Rules for Marketing in a Skeptical World
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What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits with Brand Quotient
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The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands
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