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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Crossing the Chasm
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Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition)
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The Fundamentals of Business-to-Business Sales & Marketing
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The Product Managers Handbook, 3E
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Writing White Papers: How to Capture Readers and Keep Them Engaged
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI
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Software Product Management Essentials
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
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Marketing High Technology
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Product Strategy for High Technology Companies
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
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The Chasm Companion: Implementing Effective Marketing Strategies for High-Technology Companies
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
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Marketing Plans, Sixth Edition: How to prepare them, how to use them
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Marketing Imagination, New, Expanded Edition
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Channel Advantage, The
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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale
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The Marketing Plan: How to Prepare and Implement It
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Marketing Plans
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Marketing of High-Technology Products and Innovations (2nd Edition)
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Product Marketing for Technology Companies
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Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy
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Copywriting That Sells High Tech
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Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
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Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
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Entrepreneurial Marketing: Lessons from Wharton`s Pioneering MBA Course
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It's Not About the Technology
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The Marketing Plan: A Handbook
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