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Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Ultimate Question: Driving Good Profits and True Growth
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Competing on Analytics: The New Science of Winning
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Wikinomics: How Mass Collaboration Changes Everything
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
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Wikinomics: How Mass Collaboration Changes Everything
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The Experience Economy: Work Is Theater & Every Business a Stage
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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The Future of Competition: Co-Creating Unique Value with Customers
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The Service Profit Chain
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Loyalty Rules: How Today's Leaders Build Lasting Relationships
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Customer Loyalty: How to Earn It, How to Keep It
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Strategic Database Marketing
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
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Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
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Loyalty Rules! How Leaders Build Lasting Relationships
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The Ultimate Question
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The Customer Loyalty Solution : What Works (and What Doesn`t) in Customer Loyalty Programs
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The One to One Future (One to One)
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Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Enterprise One to One
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
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Who Stole My Customer?? Winning Strategies for Creating and Sustaining Customer Loyalty
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Loyalty Marketing: The Second Act
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The One Number You Need to Grow (HBR OnPoint Enhanced Edition)
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Learning from Customer Defections
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The Quest for Loyalty: Creating Value Through Partnerships (Harvard Business Review Book Series,)
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Author: Roland T. Rust
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