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The 22 Immutable Laws of Branding
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How Brands Become Icons: The Principles of Cultural Branding
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Building Strong Brands
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Chindia: How China and India Are Revolutionizing Global Business
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
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Strategic Brand Management, Second Edition
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Brand Leadership: The Next Level of the Brand Revolution
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Positioning: The Battle for Your Mind
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Rising Tide : Lessons from 165 Years of Brand Building at Procter & Gamble
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Sixty Trends in Sixty Minutes
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Managing Brand Equity
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Differentiate or Die: Survival in Our Era of Killer Competition
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
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Big Brands Big Trouble: Lessons Learned the Hard Way
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Building Strong Brands
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Radical Marketing : From Harvard to Harley, Lessons From Ten That Broke the Rules and Made It Big
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Strategic Brand Management
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
Author: Al Ries
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