The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
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Purple Cow: Transform Your Business by Being Remarkable
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Zag: The Number One Strategy of High-Performance Brands
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How Customers Think: Essential Insights into the Mind of the Market
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The Brand Gap: Expanded Edition
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Truth, Lies and Advertising : The Art of Account Planning
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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The Lovemarks Effect: Winning in the Consumer Revolution
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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How Brands Become Icons: The Principles of Cultural Branding
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
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Lovemarks: The Future Beyonds Brands: Saatchi & Saatchi Designers' Edition
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Hoopla
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Trading Up: The New American Luxury
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
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The Culting of Brands: When Customers Become True Believers
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Brand Hijack: Marketing Without Marketing
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Brand Hijack : Marketing Without Marketing
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Body of Truth: Leveraging What Consumers Can't or Won't Say
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Sisomo: The Future on Screen
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The Culting of Brands : Turn Your Customers into True Believers
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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