Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Wikinomics: How Mass Collaboration Changes Everything
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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Wikinomics: How Mass Collaboration Changes Everything
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
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Simplified Strategic Planning: The No-Nonsense Guide for Busy People Who Want Results Fast
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Harvard Business Review on Marketing
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Wikinomics: How Mass Collaboration Changes Everything
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Go To Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
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The Marketing Plan: How to Prepare and Implement It
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
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Strategic Marketing Management, Third Edition: planning, implementation and control
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Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners
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Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results
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The Product Manager's Handbook : The Complete Product Management Resource
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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HR Metrics The World Class Way
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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The One-Day Marketing Plan : Organizing and Completing a Plan that Works
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Marketing Plans, Sixth Edition: How to prepare them, how to use them
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Market Segmentation: How to do it, how to profit from it
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Kotler on Marketing: How to Create, Win, and Dominate Markets
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The Successful Marketing Plan : A Disciplined and Comprehensive Approach
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Marketing Plans
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The Marketing Plan
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Power Pricing : How Managing Price Transforms the Bottom Line
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Market Planning Guide
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Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
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Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms (Haworth Series in Segmented, Targeted, and Customized Market)
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On Target : The Book on Marketing Plans
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Auditing Markets, Products, and Marketing Plans
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Business Plans to Game Plans: A Practical System for Turning Strategies into Action
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Marketing Plans That Work 2nd Edition
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How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
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Preparing The Marketing Plan (The Ama Marketing Toolbox)
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The Marketing Plan: A Handbook
Author: Marian Burk Wood
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