Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
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Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Author: Richard H. Thaler
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Author: Dan Roam
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Top 20 - General AAS
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Buyology: Truth and Lies About Why We Buy
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Groundswell: Winning in a World Transformed by Social Technologies
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Buying In: The Secret Dialogue Between What We Buy and Who We Are
Author: Rob Walker
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The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
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The Future of Management
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Total Leadership: Be a Better Leader, Have a Richer Life
Author: Stewart D. Friedman
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The Opposable Mind: How Successful Leaders Win Through Integrative Thinking
Author: Roger L. Martin
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Authenticity: What Consumers Really Want
Author: II Pine
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How Customers Think: Essential Insights into the Mind of the Market
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A Master Class in Brand Planning: The Timeless Works of Stephen King
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Becoming a Resonant Leader: Develop Your Emotional Intelligence, Renew Your Relationships, Sustain Your Effectiveness
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Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates
Author: Peter Skarzynski
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The Riddle: Where Ideas Come From and How to Have Better Ones
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Five Future Strategies You Need Right Now (Memo to the Ceo)
Author: George Stalk
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Crucibles of Leadership: How to Learn from Experience to Become a Great Leader
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Greater Good: How Good Marketing Makes for Better Democracy
Author: John A. Quelch
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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
Author: Kevin Lee
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