Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Author: Seth Godin
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Web Analytics: An Hour a Day
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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The New Influencers: A Marketer's Guide to the New Social Media
Author: Paul Gillin
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
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Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)
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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
Author: George Silverman
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Duct Tape Marketing: The World`s Most Practical Small Business Marketing Guide
Author: John Jantsch
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Author: Robert Scoble
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Mavericks at Work: Why the Most Original Minds in Business Win
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
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BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
Author: Debbie Weil
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Author: Rex Briggs
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Citizen Marketers: When People Are the Message
Author: Ben McConnell
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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Buzzmarketing: Get People to Talk About Your Stuff
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
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