Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Author: Robert G. Cooper
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New Product Management
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The Market Research Toolbox: A Concise Guide for Beginners Second Edition
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Portfolio Management for New Products
Author: Robert G. Cooper
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Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
Author: Preston G. Smith
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The PDMA Handbook of New Product Development, Second Edition
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New Products Management
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New Products Management (Mcgraw Hill/Irwin Series in Marketing)
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The PDMA ToolBook 1 for New Product Development
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Voices into Choices: Acting on the Voice of the Customer
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
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Successful Project Management: A Step-by-Step Approach with Practical Examples
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Successful Project Management: A Step-by-Step Approach with Practical Examples, 3rd Edition
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Teams: Structure, Process, Culture, and Politics
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The Product Development Challenge: Competing Through Speed, Quality, and Creativity
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Why Teams Don`t Work: What Went Wrong & How to Make It Right
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Customer Visits: Building a Better Market Focus
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