Innovate   Innovateurs   Innovators   

Advertising Strategy: Creative Tactics From the Outside/In : Tom Altstiel

 

The Demise of the Dollar... and Why Its Great For Your Investments (Demise of the Dollar & Why Its Even Better for Your Investments)
The Demise of the Dollar... and Why It's Great For Your Investments (Demise of the Dollar & Why It's Even Better for Your Investments)
Author: Addison Wiggin
Manufacturer: Wiley
ListPrice: $16.95




Customers also bought these Products:


The Artists Way: A Spiritual Path to Higher Creativity [10th Anniversary Edition]
The Artist's Way: A Spiritual Path to Higher Creativity [10th Anniversary Edition]
Author: Julia Cameron
Manufacturer: Jeremy P. Tarcher/Putnam
ListPrice: $15.95
Offer: $10.85
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $24.95
Offer: $16.47
House of War
House of War
Author: James Carroll
Manufacturer: Houghton Mifflin
ListPrice: $30.00
Offer: $19.80
The Trouble with Africa: Why Foreign Aid Isnt Working
The Trouble with Africa: Why Foreign Aid Isn't Working
Author: Robert Calderisi
Manufacturer: Palgrave Macmillan
ListPrice: $24.95
Offer: $16.47
Creative Advertising, Second Edition
Creative Advertising, Second Edition
Author: Mario Pricken
Manufacturer: Thames & Hudson
ListPrice: $39.95
Offer: $26.37
The Brand Gap: Expanded Edition
The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $21.99
Offer: $14.95
The Shame of the Nation: The Restoration of Apartheid Schooling in America
The Shame of the Nation: The Restoration of Apartheid Schooling in America
Author: Jonathan Kozol
Manufacturer: Crown
ListPrice: $25.00
Offer: $16.50
Truth, Lies and Advertising : The Art of Account Planning
Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
Manufacturer: Wiley
ListPrice: $40.00
Offer: $26.40
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
How Customers Think: Essential Insights into the Mind of the Market
How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
In Their Time: The Greatest Business Leaders of the Twentieth Century
In Their Time: The Greatest Business Leaders of the Twentieth Century
Author: Anthony J. Mayo
Manufacturer: Harvard Business School Press
ListPrice: $35.00
Offer: $23.10
IdeaSpotting: How to Find Your Next Great Idea
IdeaSpotting: How to Find Your Next Great Idea
Author: Sam Harrison
Manufacturer: How
ListPrice: $14.99
Offer: $10.19
Strategic Brand Management (3rd Edition)
Strategic Brand Management (3rd Edition)
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
ListPrice: $172.00
Offer: $137.60
Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson
ListPrice: $39.95
Offer: $26.37
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
Author: Luke Sullivan
Manufacturer: Wiley
ListPrice: $19.95
Offer: $13.57
Best Practice Cases in Branding (3rd Edition)
Best Practice Cases in Branding (3rd Edition)
Author: Kevin Keller
Manufacturer: Prentice Hall
ListPrice: $54.67
Offer: $49.20
Advertising: Concept and Copy, Second Edition
Advertising: Concept and Copy, Second Edition
Author: George Felton
Manufacturer: W. W. Norton
ListPrice: $50.00
Offer: $31.50
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
Author: Pat Fallon
Manufacturer: Harvard Business School Press
ListPrice: $26.95
Offer: $17.79
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Author: Luke Sullivan
Manufacturer: Wiley
ListPrice: $17.95
Advertising Media: Workbook and Sourcebook
Advertising Media: Workbook and Sourcebook
Author: Larry D. Kelley
Manufacturer: M.E. Sharpe
ListPrice: $39.95
Offer: $30.33
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Author: Lisa Fortini-Campbell
Manufacturer: Copy Workshop
ListPrice: $29.95
Offer: $26.95
Managing For The Long Run: Lessons In Competitive Advantage From Great Family Businesses
Managing For The Long Run: Lessons In Competitive Advantage From Great Family Businesses
Author: Danny Miller
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $19.77
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Manufacturer: Sage Publications, Inc
ListPrice: $76.95
Offer: $75.41
The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism)
The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism)
Author: Barbara Diggs-Brown
Manufacturer: Wadsworth Publishing
ListPrice: $55.95
Offer: $54.83
The Fundamentals of Creative Advertising (Fundamentals (Ava))
The Fundamentals of Creative Advertising (Fundamentals (Ava))
Author: Ken Burtenshaw
Manufacturer: AVA Publishing
ListPrice: $29.95
Offer: $19.77
Advertising Account Planning: A Practical Guide
Advertising Account Planning: A Practical Guide
Author: Larry D. Kelley
Manufacturer: M.E. Sharpe
ListPrice: $99.95
Offer: $79.96
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Author: Larry D. Kelley
Manufacturer: M.E. Sharpe
ListPrice: $86.95
Offer: $56.60
Aiding Students, Buying Students: Financial Aid in America
Aiding Students, Buying Students: Financial Aid in America
Author: Rupert Wilkinson
Manufacturer: Vanderbilt University Press
ListPrice: $39.95
Offer: $39.95
Selling the Dream: Why Advertising Is Good Business
Selling the Dream: Why Advertising Is Good Business
Author: John Hood
Manufacturer: Praeger Publishers
ListPrice: $39.95
Offer: $39.95
Space Race: An Inside View of the Future of Communications Planning
Space Race: An Inside View of the Future of Communications Planning
Author: Jim Taylor
Manufacturer: Wiley
ListPrice: $49.95
Offer: $36.49
On Deadline: Managing Media Relations
On Deadline: Managing Media Relations
Author: Carole M. Howard
Manufacturer: Waveland Pr Inc
ListPrice: $26.95
Offer: $25.43
Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication
Author: Charles Marsh
Manufacturer: Allyn & Bacon
ListPrice: $80.00
Offer: $80.00
The New Account Manager
The New Account Manager
Author: Don Dickinson
Manufacturer: Copy Workshop
ListPrice: $37.50
Offer: $37.50
Dictionary of Nursing Theory and Research, Third Edition
Dictionary of Nursing Theory and Research, Third Edition
Author: Bethel Ann Powers
Manufacturer: Springer Publishing Company
ListPrice: $38.00
Offer: $38.00
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Author: Larry D. Kelley
Manufacturer: M.E. Sharpe
ListPrice: $39.95
Offer: $35.08
Public Relations Cases: International Perspectives
Public Relations Cases: International Perspectives
Manufacturer: Routledge
ListPrice: $44.95
Offer: $41.25
Undressing the Ad: Reading Culture in Advertising
Undressing the Ad: Reading Culture in Advertising
Manufacturer: Peter Lang Publishing
ListPrice: $32.95
Offer: $32.95
Strategic Media Decisions: Understanding The Business End Of The Advertising Business
Strategic Media Decisions: Understanding The Business End Of The Advertising Business
Author: Marian Azzaro
Manufacturer: Copy Workshop
ListPrice: $60.00
Offer: $60.00
Latino Culture: A Dynamic Force In The Changing American Workplace
Latino Culture: A Dynamic Force In The Changing American Workplace
Author: Nilda Chong
Manufacturer: Intercultural Press
ListPrice: $27.95
Offer: $21.80
Developing a Creative and Innovative Integrated Marketing Communication Plan
Developing a Creative and Innovative Integrated Marketing Communication Plan
Author: James R. Ogden
Manufacturer: Prentice Hall
ListPrice: $54.67
Offer: $49.20
Memory: The Key to Consciousness (Science Essentials)
Memory: The Key to Consciousness (Science Essentials)
Author: Richard F. Thompson and Stephen A. Madigan.
Manufacturer: Joseph Henry Press
ListPrice: $24.95
Offer: $24.95
Advertising Media Planning: A Brand Management Approach
Advertising Media Planning: A Brand Management Approach
Author: Larry D. Kelley
Manufacturer: M.E. Sharpe
ListPrice: $39.95
The PR StyleGuide: Formats for Public Relations Practice (with InfoTrac)
The PR StyleGuide: Formats for Public Relations Practice (with InfoTrac)
Author: Barbara Diggs-Brown
Manufacturer: Wadsworth Publishing
ListPrice: $39.95
Offer: $39.95
Which Ad Pulled Best?
Which Ad Pulled Best?
Author: Scott Purvis
Manufacturer: McGraw-Hill/Irwin
Offer: $34.38
Imagination and Play in the Electronic Age
Imagination and Play in the Electronic Age
Author: Dorothy G. Singer
Manufacturer: Harvard University Press
ListPrice: $31.00
Offer: $31.00
Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World
Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World
Author: Simon Anholt
Manufacturer: Butterworth-Heinemann
ListPrice: $35.95
Offer: $28.04
Advertising Media Workbook And Sourcebook
Advertising Media Workbook And Sourcebook
Author: Larry D. Kelley
Manufacturer: M.E. Sharpe
ListPrice: $39.95
Sesame Street and the Reform of Childrens Television
Sesame Street and the Reform of Children's Television
Author: Robert W. Morrow
Manufacturer: The Johns Hopkins University Press
ListPrice: $50.00
Offer: $50.00
Mad Ave
Mad Ave
Author: The Art Directors Club
Manufacturer: Universe Publishing
ListPrice: $39.95
The Age of Melancholy: Major Depression and Its Social Origins
The Age of Melancholy: Major Depression and Its Social Origins
Author: Dan G. Blazer
Manufacturer: Routledge
ListPrice: $34.95
Offer: $27.96
Bernard Shaw: A Life (Florida Bernard Shaw)
Bernard Shaw: A Life (Florida Bernard Shaw)
Author: A. M. GIBBS
Manufacturer: University Press of Florida
ListPrice: $39.95
Offer: $30.36
The Global Public Relations Handbook: Theory, Research, and Practice (Leas Communication)
The Global Public Relations Handbook: Theory, Research, and Practice (Lea's Communication)
Manufacturer: Lawrence Erlbaum
ListPrice: $74.95
Offer: $66.70
Restoring the American Dream: A Working Families Agenda for America
Restoring the American Dream: A Working Families' Agenda for America
Author: Thomas A. Kochan
Manufacturer: The MIT Press
ListPrice: $27.95
Offer: $27.95
Guide To Political Campaigns In America
Guide To Political Campaigns In America
Manufacturer: CQ Press
ListPrice: $130.00
Offer: $130.00
Computers: The Life Story of a Technology (Greenwood Technographies)
Computers: The Life Story of a Technology (Greenwood Technographies)
Author: Eric G. Swedin
Manufacturer: Greenwood Press
ListPrice: $46.95
Offer: $46.95
The Playful Crowd: Pleasure Places in the Twentieth Century
The Playful Crowd: Pleasure Places in the Twentieth Century
Author: Gary Cross
Manufacturer: Columbia University Press
ListPrice: $37.50
Offer: $37.50
If the Workers Took a Notion: The Right to Strike and American Political Development
If the Workers Took a Notion: The Right to Strike and American Political Development
Author: Josiah Bartlett Lambert
Manufacturer: ILR Press
ListPrice: $19.95
Offer: $19.95
The Evolution of American Investigative Journalism
The Evolution of American Investigative Journalism
Author: James L. Aucoin
Manufacturer: University of Missouri Press
ListPrice: $37.50
Offer: $37.50
Organic Spectroscopy
Organic Spectroscopy
Author: L. D. S. Yadav
Manufacturer: Springer
ListPrice: $125.00
Offer: $125.00
Principles of Advertising: A Global Perspective
Principles of Advertising: A Global Perspective
Author: William Winston
Manufacturer: Routledge
ListPrice: $95.00
Offer: $69.35
Elections in the Americas: A Data Handbook 2-Volume Set
Manufacturer: Oxford University Press, USA
ListPrice: $225.00
Offer: $225.00

Which Ad Pulled Best?
Author:
Philip Ward Burton
Manufacturer: McGraw-Hill Contemporary
ListPrice: $14.95


Products from United States  Products from United Kingdom

Add to Favorites





Secure Checkout