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The PDMA Handbook of New Product Development, Second Edition
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Market Research: A Guide to Planning, Methodology and Evaluation
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
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New Products Management
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Leading Product Development: The Senior Manager`s Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager`s Guide to Creating and Shaping the Enterprise
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