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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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The Long Tail: Why the Future of Business is Selling Less of More
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The Return of Depression Economics
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research
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Principles of Marketing Engineering
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Valuation: Avoiding the Winner`s Curse
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Building Models for Marketing Decisions (INTERNATIONAL SERIES IN QUANTITATIVE MARKETING Volume 9) (International Series in Quantitative Marketing)
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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
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Quantitative Models in Marketing Research
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Managerial Applications of Multivariate Analysis in Marketing
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
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Analysis for Strategic Marketing
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Building Models for Marketing Decisions (International Series in Quantitative Marketing)
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