Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Key Performance Indicators: Developing, Implementing,and Using Winning KPIs
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The One Page Business Plan for the Creative Entrepreneur
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
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Selling to Big Companies
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Harvard Business Review on Strategic Sales Management (Harvard Business Review Paperback Series)
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The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment
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The Sales Bible: The Ultimate Sales Resource, Revised Edition
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ProActive Sales Management: How to Lead, Motivate, and Stay Ahead of the Game
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Marketing by the Dashboard Light
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Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI: Boost the Quality and Quantity of Leads to Increase Your ROI
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The Fundamentals of Business-to-Business Sales & Marketing
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Sales and Marketing the Six Sigma Way
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Sales Management Power Strategies: Building a replicable and scalable sales process
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Customer Message Management: Increasing Marketing's Impact on Selling (American Marketing Association)
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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The Marketing Plan: How to Prepare and Implement It
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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The One-Day Marketing Plan : Organizing and Completing a Plan that Works
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The Leaky Funnel: Earn More Customers by Aligning Sales and Marketing to the Way Businesses Buy
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The Leaky Funnel
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Marketing Plans, Sixth Edition: How to prepare them, how to use them
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Marketing Plans
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Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
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Keeping the Funnel Full: The Definitive Authority on Solution Selling
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Sales Management
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Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect
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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
Author: Norton Paley
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