Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
Author: Garr Reynolds
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Top 20 - Marketing
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The 22 Immutable Laws of Branding
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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The Brand Gap: Expanded Edition
Author: Marty Neumeier
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Zag: The Number One Strategy of High-Performance Brands
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
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The Dictionary of Brand
Author: Marty Neumeier
Manufacturer: AIGA Center for Brand Experience
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Brandjam: Humanizing Brands Through Emotional Design.
Author: Marc Gobe
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Storytelling: Branding in Practice
Author: Klaus Fog
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Author: Rex Briggs
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Brand Management 101: 101 Lessons from Real-World Marketing
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Branding: From Brief to Finished Solution
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Living Brands: Collaboration + Innovation = Customer Fascination
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The Brand Glossary
Author: Interbrand
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