Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Paradox of Choice: Why More Is Less
Author: Barry Schwartz
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Winning
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Author: Thomas Kelley
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
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Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management
Author: Jeffrey Pfeffer
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The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car!
Author: Tim Harford
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Author: Phil Dusenberry
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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Confronting Reality: Doing What Matters to Get Things Right
Author: Larry Bossidy
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How to Sell at Margins Higher Than Your Competitors : Winning Every Sale at Full Price, Rate, or Fee
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Author: Phil Dusenberry
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The Paradox of Choice: Why More Is Less
Author: Barry Schwartz
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Profitable Growth Is Everyone's Business: 10 Tools You Can Use Monday Morning
Author: Ram Charan
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The Price Advantage (Wiley Finance)
Author: Michael V. Marn
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Author: Reed Holden
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Built for Growth: Expanding Your Business Around the Corner or Across the Globe
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Author: Thomas Nagle
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Pricing and Revenue Optimization
Author: Robert Phillips
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Pricing on Purpose: Creating and Capturing Value
Author: Ronald J. Baker
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Revenue Management and Pricing: Case Studies and Applications
Author: Ian Yeoman
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
Author: Don Peppers
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
Author: Hermann Simon
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Winning the Profit Game: Smarter Pricing, Smarter Branding
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Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma)
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The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
Author: John Hagel III
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Hardball: Are You Playing to Play or Playing to Win
Author: George Stalk
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Power Pricing
Author: Robert J. Dolan
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Power Pricing : How Managing Price Transforms the Bottom Line
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Pricing Strategy: An Interdisciplinary Approach
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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
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Will Your Next Mistake Be Fatal?: Avoiding the Chain of Mistakes That Can Destroy Your Organization
Author: Robert Mittelstaedt
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Pricing: Making Profitable Decisions
Author: Kent B Monroe
Manufacturer: McGraw-Hill/Irwin
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