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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Product Managers Handbook, 3E
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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The Product Manager's Handbook : The Complete Product Management Resource
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The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
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Product Leadership Pathways to Profitable Innovation
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Channel Advantage, The
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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Product Leadership: Creating And Launching Superior New Products
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Launch It!: How to Turn Good Ideas Into Great Products That Sell
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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
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Product Leadership: Creating and Launching Superior New Products
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Launch It! : How to Turn Good Ideas Into Great Products That Sell
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New Product Development: A Guide for Your Journey to Best-Practice Processes
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Crossing the Chasm
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An expert's rules for new product launch success: ten strategies to improve the odds of new product success.(Special Report): An article from: Stagnito's New Products Magazine
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Most memorable new product launches of 2003.(Industry Watch): An article from: Stagnito's New Products Magazine
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