Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
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Competing on Analytics: The New Science of Winning
Author: Thomas H. Davenport
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Marketing by the Dashboard Light
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Author: James D. Lenskold
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Author: Don Schultz
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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The New Marketing Paradigm: Integrated Marketing Communications
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Marketing by the Dashboard Light
Author: Patrick LaPointe
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The Price Advantage (Wiley Finance)
Author: Michael V. Marn
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Kellogg on Integrated Marketing
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Integrated Marketing Communications: Putting It Together & Making It Work
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Ten Deadly Marketing Sins: Signs and Solutions
Author: Philip Kotler
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Marketing Calculator: Measuring and Managing Return on Marketing Investment
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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Measuring Brand Communication ROI
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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Enterprise Marketing Management: The New Science of Marketing
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
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Dagmar: Defining Advertising Goals for Measured Advertising Results
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
Author: Peter Doyle
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Profitable Marketing Communications: A Guide to Marketing Return on Investment
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High Performance Marketing: Bringing Method to the Madness of Marketing
Author: Naras Eechambadi
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