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Competing on Analytics: The New Science of Winning
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How to Measure Anything: Finding the Value of "Intangibles" in Business
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Marketing by the Dashboard Light
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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Profitable Marketing Communications: A Guide to Marketing Return on Investment
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Essential Readings in Marketing (Marketing Science Institute (MSI))
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Return on Marketing Investment
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Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Competing for Customers and Capital
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Assessing Marketing Strategy Performance (Marketing Science Institute (MSI))
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Pricing (Marketing Science Institute (MSI) Relevant Knowledge Series)
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