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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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The Infinite Asset: Managing Brands to Build New Value
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Sales Promotion: Concepts, Methods, and Strategies
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Sales Promotion: Concepts, Methods and Strategies
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