Good to Great: Why Some Companies Make the Leap... and Others Don't
Author: Jim Collins
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Purple Cow: Transform Your Business by Being Remarkable
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Ogilvy on Advertising
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Principles of Marketing, 12th Edition
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Why We Buy: The Science Of Shopping
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Let My People Go Surfing: The Education of a Reluctant Businessman
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
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The Long Tail: Why the Future of Business is Selling Less of More
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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How Customers Think: Essential Insights into the Mind of the Market
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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The 22 Immutable Laws of Branding
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Positioning: The Battle for Your Mind
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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Principles of Marketing (Principles of Marketing)
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Brand Leadership: The Next Level of the Brand Revolution
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Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas
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The New Positioning: The Latest on the World's #1 Business Strategy
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.
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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
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Marketing, 2008 Edition
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Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing
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Building Brandwidth: Closing the Sale Online
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Anthropologies of Art (Clark Studies in the Visual Arts)
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Enterprise Marketing Management: The New Science of Marketing
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The Marketing Game! (with student CD ROM)
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Differentiate or Die: Survival in Our Era of Killer Competition
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Marketing Game!: With Student CD-ROM
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The End of Advertising as We Know It
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
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The End of Advertising as We Know It
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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
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Let My People Go Surfing: The Education of a Reluctant Businessman
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Building Brandwith: Closing the Sale Online (Audio)
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Backstory: Inside the Business of News
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Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing
Author: Sergio Zyman
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Building Brandwidth: Closing the Sale Online
Author: Sergio Zyman
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