Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
Manufacturer: Harvard Business School Press
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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Top 20 - Marketing
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The Ultimate Question: Driving Good Profits and True Growth
Author: Fred Reichheld
Manufacturer: Harvard Business School Press
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
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Competing on Analytics: The New Science of Winning
Author: Thomas H. Davenport
Manufacturer: Harvard Business School Press
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Author: Jeffrey Gitomer
Manufacturer: Bard Press
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Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Author: V. Kumar
Manufacturer: Wharton School Publishing
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Strategy Maps: Converting Intangible Assets into Tangible Outcomes
Author: Robert S. Kaplan
Manufacturer: Harvard Business School Press
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
Author: John Davis
Manufacturer: Wiley
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Author: James D. Lenskold
Manufacturer: McGraw-Hill
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Author: Frederick F. Reichheld
Manufacturer: Harvard Business School Press
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Harvard Business Review on Customer Relationship Management
Author: C. K. Prahalad
Manufacturer: Harvard Business School Press
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
Author: Don Peppers
Manufacturer: Doubleday Business
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The Product Manager's Handbook : The Complete Product Management Resource
Author: Linda Gorchels
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Managing Customer Value: Creating Quality and Service That Customers Can See
Author: Bradley Gale
Manufacturer: Free Press
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Loyalty Rules: How Today's Leaders Build Lasting Relationships
Author: Frederick F. Reichheld
Manufacturer: Harvard Business School Press
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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
Author: Garth Hallberg
Manufacturer: Wiley
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Improving Customer Satisfaction, Loyalty, and Profit : An Integrated Measurement and Management System
Author: Michael D. Johnson
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
Author: Roy A. Young
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
Author: Donald R. Lehmann and David J. Reibstein
Manufacturer: Marketing Science Institute
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Author: Nirmalya Kumar
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Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
Author: Roland Rust
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Author: Sunil Gupta
Manufacturer: Wharton School Publishing
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The Clustered World : How We Live, What We Buy, and What It All Means About Who We Are
Author: Michael J. Weiss
Manufacturer: Little, Brown and Company
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Market Driven Strategy: Processes for Creating Value
Author: George S Day
Manufacturer: Free Press
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Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers
Author: Jeff Zabin
Manufacturer: Wiley
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The Customer Revolution
Author: Patricia B. Seybold
Manufacturer: Crown Business
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Customer Equity Management with Software
Author: Roland T. Rust
Manufacturer: Prentice Hall
ListPrice: $64.00
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Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Author: Roland T. Rust
ListPrice: $28.00
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