The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
Author: Clayton M. Christensen
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Author: Robert G. Cooper
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
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Portfolio Management for New Products
Author: Robert G. Cooper
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New Products Management
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Product Strategy for High Technology Companies
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New Product Management
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New Products Management (Mcgraw Hill/Irwin Series in Marketing)
Author: C. Merle Crawford
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Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
Author: Preston G. Smith
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The PDMA ToolBook 1 for New Product Development
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The PDMA Handbook of New Product Development, Second Edition
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New Products Management
Author: C. Merle Crawford
Manufacturer: McGraw-Hill/Irwin
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LEADING PRODUCT DEVELOPMENT : THE SENIOR MANAGER`S GUIDE TO CREATING AND SHAPING THE ENTERPRISE
Author: Steven C. Wheelwright
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The Market Research Toolbox: A Concise Guide for Beginners Second Edition
Author: Edward F. McQuarrie
Manufacturer: Sage Publications, Inc
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Next Generation Product Development : How to Increase Productivity, Cut Costs, and Reduce Cycle Times
Author: Michael E. McGrath
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The Market Research Toolbox: A Concise Guide for Beginners
Author: Edward F. McQuarrie
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Voices into Choices: Acting on the Voice of the Customer
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Managing New Product and Process Development: Text and Cases
Author: Steven C. Wheelwright
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The Market Research Toolbox: A Concise Guide for Beginners
Author: Edward F. McQuarrie
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Successful Project Management: A Step-by-Step Approach with Practical Examples
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Successful Project Management: A Step-by-Step Approach with Practical Examples, 3rd Edition
Author: Milton D. Rosenau
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Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
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Teams: Structure, Process, Culture, and Politics
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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Leading Product Development: The Senior Manager`s Guide to Creating and Shaping the Enterprise
Author: Steven C. Wheelwright
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The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
Author: Clayton M. Christensen
Manufacturer: Harvard Business School Press
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