The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Purple Cow: Transform Your Business by Being Remarkable
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Ogilvy on Advertising
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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The 22 Immutable Laws of Branding
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How Customers Think: Essential Insights into the Mind of the Market
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Kellogg on Integrated Marketing
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The Handbook of Strategic Public Relations and Integrated Communications
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Public Relations: The Complete Guide
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Developing a Creative and Innovative Integrated Marketing Communication Plan
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation
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Value-Added Public Relations: The Secret Weapon of Integrated Marketing
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Marketing Communications: An Integrated Approach
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Advertising Today
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Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package (2nd Edition)
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Marketing Communications
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The New Marketing Paradigm: Integrated Marketing Communications
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
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Return on Marketing Investment
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The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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Measuring Brand Communication ROI
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Strategies For Implementing Integrated Marketing Communications
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Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Volume in Lea`s Communication Series)
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Marketing Communications Management: Concepts and Theories, Cases and Practices
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60-minute Brand Strategist
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60-minute Brand Strategist
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Communicating Globally: An Integrated Marketing Approach
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Integrated Marketing Communication: A Primer
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