Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
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Media Planning Workbook
Author: William Goodrich
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The Copy Workshop Workbook 2002
Author: Bruce Bendinger
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Media Planning: A Practical Guide
Author: Jim Surmanek
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)
Author: Helen Katz
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Author: Luke Sullivan
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Author: Lisa Fortini-Campbell
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Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)
Author: A. Jerome Jewler
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Kellogg on Integrated Marketing
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Advertising Media A-to-Z
Author: Jim Surmanek
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IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Author: Don E Schultz
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Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them
Author: Don E Schultz
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Author: Donald Parente
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Advanced Media Planning
Author: John R. Rossiter
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Creative Strategy in Advertising
Author: Bonnie L. Drewniany
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Advertising Media Planning: A Brand Management Approach
Author: Larry D. Kelley
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David vs. Goliath: Guerilla Media Buying for Small Business, A New Way to Win
Author: Ronald D. Geskey
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Advertising Campaign Strategy
Author: Donald Parente
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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
Author: Helen Katz
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Advertising Media: Workbook and Sourcebook
Author: Larry D. Kelley
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Advertising Media Planning: A Brand Management Approach
Author: Larry D. Kelley
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2008 Thumbnail Media Planner
Author: Ronald Geskey
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Advertising Media Workbook And Sourcebook
Author: Larry D. Kelley
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Audience Economics: Media Institutions and the Audience Marketplace
Author: Philip M. Napoli
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Media Flight Plan V
Author: Dennis G. Martin
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Essentials of Media Planning: A Marketing Viewpoint (Business)
Author: Arnold M. Barban
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