Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
ListPrice: $15.99
Offer: $9.59
|
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
ListPrice: $29.95
Offer: $19.77
|
How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
|
The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille
Manufacturer: Broadway
ListPrice: $14.95
Offer: $10.17
|
Cultural Dimension of International Business, The (5th Edition)
Author: Gary Ferraro
Manufacturer: Prentice Hall
ListPrice: $53.33
Offer: $47.99
|
Global Marketing and Advertising: Understanding Cultural Paradoxes
Manufacturer: Sage Publications, Inc
ListPrice: $56.95
Offer: $51.25
|
International Marketing (Mcgraw Hill/Irwin Series in Marketing)
Author: Philip Cateora
Manufacturer: McGraw-Hill/Irwin
Offer: $143.80
|
Kleppner's Advertising Procedure (17th Edition)
Author: Ronald Lane
Manufacturer: Prentice Hall
ListPrice: $186.00
Offer: $141.25
|
Strategic Marketing Problems: Cases and Comments (11th Edition)
Author: Roger Kerin
Manufacturer: Prentice Hall
ListPrice: $186.67
Offer: $139.78
|
Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
Manufacturer: Little, Brown and Company
ListPrice: $25.95
|
Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
Author: Kenneth E. Clow
Manufacturer: Prentice Hall
ListPrice: $149.33
Offer: $112.49
|
Advertising Media Planning, Sixth Edition
Author: Jack Sissors
Manufacturer: McGraw-Hill
ListPrice: $79.95
Offer: $48.70
|
Strategic Brand Management (3rd Edition)
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
ListPrice: $180.00
Offer: $128.53
|
Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
Manufacturer: Wiley
ListPrice: $40.00
Offer: $26.40
|
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
Manufacturer: Wiley
ListPrice: $29.95
Offer: $19.77
|
Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)
Author: A. Jerome Jewler
Manufacturer: Wadsworth Publishing
ListPrice: $118.95
Offer: $107.05
|
Cultural Intelligence: People Skills for Global Business
Author: David C Thomas
Manufacturer: Berrett-Koehler Publishers
ListPrice: $19.95
Offer: $13.57
|
Advertising: Concept and Copy, Second Edition
Author: George Felton
Manufacturer: W.W. Norton & Co.
ListPrice: $55.00
Offer: $34.65
|
Kleppner`s Advertising Procedure (16th Edition)
Author: W. Ronald Lane
Manufacturer: Prentice Hall
ListPrice: $164.80
|
Introduction to Managerial Accounting
Author: Peter Brewer
Manufacturer: McGraw-Hill/Irwin
Offer: $143.80
|
Essentials of Marketing Research (with WebSurveyor Certificate and InfoTrac) (The Dryden Press series in marketing)
Author: William G. Zikmund
Manufacturer: South-Western College Pub
ListPrice: $148.95
Offer: $134.05
|
Ethical Marketing Decisions: The Higher Road
Author: Gene R. Laczniak
Manufacturer: Prentice Hall
ListPrice: $64.67
Offer: $64.67
|
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)
Author: Helen Katz
Manufacturer: Lawrence Erlbaum Associates
ListPrice: $34.95
Offer: $30.75
|
Advertising Research: Theory and Practice
Author: Joel Davis
Manufacturer: Prentice Hall
ListPrice: $122.00
|
The Copy Workshop Workbook 2002
Author: Bruce Bendinger
Manufacturer: Copy Workshop
ListPrice: $37.50
Offer: $29.01
|
Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
Author: Barbara Mueller
Manufacturer: Peter Lang Publishing
ListPrice: $49.95
Offer: $49.95
|
Strategic Brand Management, Second Edition
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
ListPrice: $155.40
|
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Author: Donald Parente
Manufacturer: South-Western College Pub
ListPrice: $152.95
Offer: $137.61
|
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Author: Sicco Van Gelder
Manufacturer: Kogan Page
ListPrice: $27.50
Offer: $24.75
|
Branding Across Borders: A Guide to Global Brand Marketing
Author: James R. Gregory
Manufacturer: McGraw-Hill
ListPrice: $34.95
|
International Marketing
Author: Philip R. Cateora
Manufacturer: McGraw-Hill Companies
ListPrice: $169.70
Offer: $169.70
|
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Author: Marieke de Mooij
Manufacturer: Sage Publications, Inc
ListPrice: $59.95
Offer: $53.95
|
Space Race: An Inside View of the Future of Communications Planning
Author: Jim Taylor
Manufacturer: Wiley
ListPrice: $49.95
Offer: $32.97
|
Global Marketing and Advertising: Understanding Cultural Paradoxes
Author: Marieke de Mooij
Manufacturer: Sage Publications, Inc
ListPrice: $59.95
Offer: $51.25
|
Advertising Campaign Strategy
Author: Donald Parente
Manufacturer: South-Western College Pub
ListPrice: $148.95
|
Marketing Across Cultures (4th Edition)
Author: Jean-Claude Usunier
Manufacturer: Prentice Hall
ListPrice: $110.67
Offer: $76.94
|
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Author: Gerard J. Tellis
Manufacturer: Sage Publications, Inc
ListPrice: $97.95
Offer: $88.08
|
Global Marketing and Advertising: Understanding Cultural Paradoxes
Author: Marieke K. de Mooij
Manufacturer: Sage Publications, Inc
ListPrice: $118.00
Offer: $94.40
|
Global Marketing and Advertising: Understanding Cultural Paradoxes
Author: Marieke K. de Mooij
Manufacturer: Sage Publications, Inc
ListPrice: $47.95
|
International Marketing Research
Author: V. Kumar
Manufacturer: Prentice Hall
ListPrice: $172.00
Offer: $137.60
|
Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
Author: Dr. Gerard J. Tellis
Manufacturer: Sage Publications, Inc
ListPrice: $50.95
Offer: $47.97
|
Brand New Brand Thinking: Brought to Life by 11 Experts Who Do
Manufacturer: Kogan Page
ListPrice: $35.00
Offer: $35.00
|
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Author: Marieke K. de Mooij
Manufacturer: Sage Publications, Inc
ListPrice: $106.00
Offer: $106.00
|
Advertising and Societies: Global Issues (Digital Formations, Vol. 14)
Author: Katherine Toland Frith
Manufacturer: Peter Lang Publishing
ListPrice: $31.95
Offer: $31.95
|
Another One Bites the Grass: Making Sense of International Advertising
Author: Simon Anholt
Manufacturer: John Wiley & Sons
ListPrice: $29.95
|
International Advertising: Realities and Myths
Manufacturer: Sage Publications, Inc
ListPrice: $67.95
Offer: $67.95
|
Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
Author: Barbara Mueller
Manufacturer: Peter Lang Publishing
ListPrice: $129.95
Offer: $129.95
|
International Advertising: Communicating Across Cultures
Author: Barbara Mueller
Manufacturer: Wadsworth Pub Co
ListPrice: $64.95
|
