Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Little Red Book of Selling: 12.5 Principles of Sales Greatness
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Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
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Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books)
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Author: Jeffrey Gitomer
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Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books)
Author: Jeffrey Gitomer
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Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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How Customers Think: Essential Insights into the Mind of the Market
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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The Sales Bible: The Ultimate Sales Resource, Revised Edition
Author: Jeffrey Gitomer
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How Brands Become Icons: The Principles of Cultural Branding
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success (Jeffrey Gitomer's Little Books)
Author: Jeffrey Gitomer
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Free Prize Inside: The Next Big Marketing Idea
Author: Seth Godin
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Lovemarks: The Future Beyond Brands
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Buzzmarketing: Get People to Talk About Your Stuff
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Free Prize Inside!: The Next Big Marketing Idea
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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The Sales Bible: The Ultimate Sales Resource
Author: Jeffrey Gitomer
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The Dictionary of Brand
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Building Brands and Believers: How to Connect with Consumers Using Archetypes
Author: Kent Wertime
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
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Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
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Knock Your Socks Off Selling
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Brands and Branding (The Economist Series)
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Storytelling: Branding in Practice
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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The Culting of Brands: When Customers Become True Believers
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A Clear Eye for Branding
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Brand Hijack: Marketing Without Marketing
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Brand Hijack : Marketing Without Marketing
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The Entrepreneur Next Door: Discover the Secrets to Financial Independence
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The Culting of Brands : Turn Your Customers into True Believers
Author: Douglas Atkins
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Beyond the Brand: Why Engaging the Right Customers is Essential to Winning in Business
Author: John Winsor
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inspHIREd: novel ideas for novel leaders
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Brandscendence: Three Essential Elements of Enduring Brands
Author: Kevin Clark
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International Marketing Strategy: Analysis, Development and Implementation
Author: Chris Phillips
Manufacturer: Intl Thomson Business Pr
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