The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Strategic Market Management (Strategic Market Managment)
Author: David A. Aaker
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Marketing for Dummies
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Writing a Convincing Business Plan
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The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It into a Powerful Marketing Message, and Deliver It to the Right Prospects
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The Successful Marketing Plan : A Disciplined and Comprehensive Approach
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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On Target : The Book on Marketing Plans
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Market Planning Guide
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Marketing Plans, Sixth Edition: How to prepare them, how to use them
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Harvard Business Review on Marketing
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How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
Author: Roman Hiebing
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Streetwise Marketing Plan
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Marketing Plans
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Differentiate or Die: Survival in Our Era of Killer Competition
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Marketing Plan Handbook and Marketing Plan Pro (2nd Edition)
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The One-Day Marketing Plan : Organizing and Completing a Plan that Works
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How to Write a Marketing Plan (Creating Success)
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Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns
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The Marketing Manager's Handbook: The Keys to Sales and Marketing Success
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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
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Marketing Plans That Work 2nd Edition
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The Successful Marketing Plan: A Disciplined and Comprehensive Approach
Author: Roman G. Hiebing
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Auditing Markets, Products, and Marketing Plans
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Preparing The Marketing Plan (The Ama Marketing Toolbox)
Author: David Parmerlee
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The Marketing Plan: A Handbook
Author: Marian Burk Wood
Manufacturer: Pearson Prentice Hall
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