The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
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Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Andy Sernovitz
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Author: Seth Godin
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Author: Lois Kelly
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
Author: Emanuel Rosen
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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The Big Red Fez: How To Make Any Web Site Better
Author: Seth Godin
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
Manufacturer: Kaplan Business
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The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
Author: Jon Berry
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Free Prize Inside: The Next Big Marketing Idea
Author: Seth Godin
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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Free Prize Inside!: The Next Big Marketing Idea
Author: Seth Godin
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Unleashing the Ideavirus
Author: Seth Godin
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
Manufacturer: Kaplan Business
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Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success
Author: Michael Phillips
Manufacturer: NOLO
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
Manufacturer: Portfolio Hardcover
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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Grapevine : The New Art of Word-of-Mouth Marketing
Author: David Balter
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Manufacturer: Butterworth-Heinemann
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UNLEASHING THE IDEAVIRUS
Author: Seth Godin
Manufacturer: Hyperion
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Viral Marketing: Get Your Audience to Do Your Marketing for You
Author: Russell Goldsmith
Manufacturer: Financial Times Management
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The Secrets of Word-of-mouth Marketing - Harness the Most Powerful, Persuasive Force in the Marketplace
Author: George Silverman
Manufacturer: Nightingale-Conant Corp.
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